Petra Woelki, an esteemed professional with a robust background in finance and marketing, holds an MBA from Liverpool John Moores University in London. She is also a Certified European Business Economist, a title awarded by the ICC in Karlsruhe. With extensive expertise in her field, Petra has made significant contributions to the industry.

1. Can you share your journey into the pipeline industry and what initially inspired you to join this field?

My journey into the pipeline industry did not start with a technical background. However, in 1989 I had the great opportunity to start within the first organisation which developed inline inspection devices for oil pipelines using ultrasonic technology. It was a complete start-up mentality with a lot of enthusiasm, energy and people which were travelling the world. Everyone who started got addicted by this pioneering spirit which also drove the innovation and growth of the organization.

After several years of experience in marketing departments and various position changes in the industry, I was ready to start in the sales department of an organization with advanced ultrasonic ILI technology.

The main driver and motivation was always to have the great opportunity to constantly learn and find best solutions for the safety of the pipeline industry.

2. What is your perspective on the representation of women in the pipeline industry today?

It was rare that woman studied pipeline engineering but in the meantime it demonstrates that diverse educational backgrounds can contribute to the industry in meaningful ways.

My perspective on the increasing presence of women in the pipeline industry is very encouraging. It reflects a positive shift towards hiring processes which make an entry easier for women, although there’s still progress to be made in changing long-standing biases.

3. What are some of the biggest challenges you have faced as a woman in this industry, and how did you overcome them?

My lack of technical background didn’t hinder my curiosity and dedication about pipeline inspection technologies.

I was always extremely interested in the pipeline industry and it was an adventure in the past to travel worldwide and to learn about various pipeline inspection solutions and technologies.

My communication skills always helped me to get in contact with various influencers in the pipeline world and to listen to their ideas and acquire their know-how.

4. What key trends and innovations do you believe will shape the future of the pipeline industry?

The focus on hydrogen as a clean energy source will change the use of existing gas lines and construction of additional networks.

Also the use of advanced technologies like permanent sensors and drone technologies for pipeline monitoring are significant trends.

5. What steps can be taken to promote more female leaders within the pipeline industry?

Coaching and management training are excellent steps to empower women with leadership skills necessary to excel and lead in the industry.

Furthermore, mentorship and building networks are extremely important to strengthen women’s growing presence in the industry.

6. How can the industry attract more young talent, especially women, to pursue careers in this field?

Associating the pipeline industry with a green approach, like hydrogen and emission management, can certainly make it more appealing to the younger generation who are environmentally conscious.

Partnering with educational institutions and offering internships especially for women, are proactive steps towards the interest of this industry